Are you putting your company’s reputation at risk? Dr. Dave Smith (a 2014 graduate of the Ph.D./D.B.A. program in values-driven leadership) draws from research to show one characteristic companies with strong, …
How Not to Say You’re Sorry through Customer Service
Poor customer service can make you feel like you’re being taken for a ride. Last week I took my family on a winter getaway to Florida, where we spent a …
How to Make Branding More than Just White-Washing
C-suite executives know that protecting and growing their brands is Job #1 on their daily to do lists. But how do they do it? Most turn to marketing to drive …
Two Stories of How Drivers are the Best Marketers Your Company Has
You may have a multi-million dollar marketing campaign, but it can quickly be undone with one bad interaction from your staff. Most businesses know this, and train their customer service …