Use Your Core Values to Drive Decision Making: Here’s How…

Center for Values-Driven Leadership Video, Videos on Return on Values

Phrases we’ve heard repeated and used in action a dozen times over become engrained in our brains, so they help guide our actions and shape our decisions. This theory is played out at Tasty Catering, one of Chicago’s premier corporate caterers. By intentionally creating habits and cultural reminders of the organization’s core values, Tasty Catering’s leaders have offered their team members a guide for decision making that perfectly fits the organization’s culture and goals.

Learn how they do it in this short video, part of the Return on Values (ROV) research project. Learn more about the ROV at





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