Innovation: The Business Side of Sustainability

Center for Values-Driven Leadership Video, Videos on Sustainability


Can sustainability drive innovation and profit? Elkay, a leader in sinks, faucets, water coolers, and cabinets, believes it can. CEO Tim Jahnke explains how a new product – developed to meet consumer needs – is now a best seller with a significant positive environmental impact.

(2012; 2:31)

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