New Website Shares Findings, Status of Three-Year Return on Values Research Project

Amber Johnson Press Release, Return on Values

CHICAGO:  Early results from the Return on Values research project display how CEOs of small and mid-sized businesses describe the relationship between their corporate cultures and their companies’ sustained growth and profit. These findings will be made available on a new website,, established by the project’s founding partners.
The Return on Values project (ROV) is a three-year, $1 million research initiative of the Small Giants Community (SGC, and the Center for Values-Driven Leadership (CVDL, The study asks the question, “In small and mid-size businesses, what is the relationship between culture and profit?”
>>Read the full press release and find links to videos, discussion guides, and articles.
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