CHICAGO: Early results from the Return on Values research project display how CEOs of small and mid-sized businesses describe the relationship between their corporate cultures and their companies’ sustained growth and profit. These findings will be made available on a new website, www.returnonvaluesproject.com, established by the project’s founding partners.
The Return on Values project (ROV) is a three-year, $1 million research initiative of the Small Giants Community (SGC, www.smallgiants.org) and the Center for Values-Driven Leadership (CVDL, www.cvdl.org). The study asks the question, “In small and mid-size businesses, what is the relationship between culture and profit?”
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