For tech company Amobee, community service has become a way to build team unity and corporate pride. In this short video, President Kim Reed Perell shares how her company’s investment in days of community service and volunteerism is making a positive difference in employee engagement while also serving local non-profits.
Find more great videos from the Return on Values Project.
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Editor’s Note: Shortly after our interviews with Kim Reed Perell and her team at Adconion Direct, the company was acquired for $235 million by the global digital marketing firm Amobee and Perell transitioned to the role of president of Amobee. While much of the unique culture of Adconion Direct has become part of the culture at Amobee, the insights contained in this document do represent a ‘snapshot in time’ of the company’s practices and culture at the time of our research.