With a story straight out of a real-life spy thriller, Dr. Dave Smith (a 2014 graduate of the Ph.D./D.B.A. program in values-driven leadership) exposes the dangers of creating false signals within your company, in this short video.
Leaders who create inconsistent cultures – who proclaim a culture of customer service, for example, despite behaviors that indicate otherwise – leave a pattern that savvy consumers and clients can quickly identify. Dr. Smith helps viewers watch for patterns in their own company, and then offers suggestions on how to strengthen your leadership and corporate culture, for greater results.
Videography credit: Jim Davis, firstname.lastname@example.org