A One-Word Strategy for Building a Strong Reputation

Amber Johnson Culture, Ethics, Leadership, Video, Video on Values-Driven Leadership, Videos on Return on Values

Are you putting your company’s reputation at risk?

Dr. Dave Smith (a 2014 graduate of the Ph.D./D.B.A. program in values-driven leadership) draws from research to show one characteristic companies with strong, positive reputations have in common: clarity.

Hear more in the video below – or start with Dr. Smith’s first video in this series, which can be found at this link.

Find the resources and free downloads Dr. Smith mentions at the following links:


Videography credit: Jim Davis, jim.allen.davis@gmail.com

MVM 3D image book stack cropLearn more about how your company can create a strong, positive culture that reflects the true nature of your organization. Download our eBook Making Values Meaningful.

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