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A One-Word Strategy for Building a Strong Reputation

Amber Johnson February 22, 2016 Culture, Ethics, Leadership, Video, Video on Values-Driven Leadership, Videos on Return on Values

Are you putting your company’s reputation at risk? Dr. Dave Smith (a 2014 graduate of the Ph.D./D.B.A. program in values-driven leadership) draws from research to show one characteristic companies with strong, …

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Brand managementClarifyClarityDavid SmithReputationRisk

How Not to Say You’re Sorry through Customer Service

Amber Johnson February 19, 2013 Culture

Poor customer service can make you feel like you’re being taken for a ride. Last week I took my family on a winter getaway to Florida, where we spent a …

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Customer serviceReputation

How to Make Branding More than Just White-Washing

Amber Johnson March 6, 2012 Sustainability, Values

C-suite executives know that protecting and growing their brands is Job #1 on their daily to do lists. But how do they do it? Most turn to marketing to drive …

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BrandReputation

Two Stories of How Drivers are the Best Marketers Your Company Has

Amber Johnson January 5, 2012 Care for people, Culture

You may have a multi-million dollar marketing campaign, but it can quickly be undone with one bad interaction from your staff. Most businesses know this, and train their customer service …

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BrandReputation
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©Center for Values-Driven Leadership 2023 // Benedictine University // College of Business // 5700 College Road, Lisle, IL 60532 // Map and Directions // (630) 829-2173 // cvdl@ben.edu

  • Home
  • About
    • About CVDL
    • Purpose
    • People
    • News & Updates
    • Calendar
    • About Benedictine
  • Education
    • Education
    • Doctoral Program
    • Masters Program
  • Programs
    • Senior Executive Roundtables
    • Consulting
    • Executive Education
  • Insights + Resources
    • Insights + Resources
    • Blog
    • Videos
    • Resources + Tools
    • Research Initiatives
  • Connect + Support
    • Connect Us
    • Support CVDL
    • Leadership & Change Partner Organizations