branding culture values

The Link Between Culture and Storytelling: Book Excerpt

Editor’s Note: The following is an excerpt from Dr. Mona Amodeo’s new book, Beyond Sizzle: The Next Evolution of Branding. Amodeo is a graduate of Benedictine University and a long-time partner of the Center for Values-Driven Leadership. Her book pairs traditional marketing and branding concepts with authentic, values-driven leadership. (For more on her thinking, see our Forbes.com interview with Amodeo.) …

Kasey Short

Authentic Personal Branding for Values-Driven Leaders

Editor’s Note: Dr. Kasey Short spoke to an audience of African American business leaders at the February 2018 gathering of several employee resource groups from Chicagoland companies, at a celebration of Black History Month. What follows is an abbreviated transcript of her speech. Are you in need of a personal brand makeover? Your personal brand is essentially your reputation and …