Purpose & Performance: How Leaders Build Companies Where Values & Culture Lead to Profit

Being good at business starts with being good at what matters most: people, culture, and the values that connect them. But, how do values-driven companies do that?  We answer that question in this 50-minute webinar that explores how values-based and purpose-driven organizations across the globe outperform their competitors. Our panelists dig into the research that validates this claim, then turn their attention to …

branding culture values

The Link Between Culture and Storytelling: Book Excerpt

Editor’s Note: The following is an excerpt from Dr. Mona Amodeo’s new book, Beyond Sizzle: The Next Evolution of Branding. Amodeo is a graduate of Benedictine University and a long-time partner of the Center for Values-Driven Leadership. Her book pairs traditional marketing and branding concepts with authentic, values-driven leadership. (For more on her thinking, see our Forbes.com interview with Amodeo.) …

New Belgium | Creating Belonging & Meaning at Work through Rites & Rituals

New Belgium Brewing Company, an employee-owned business, creates a powerful sense of community and culture though “ownership ceremonies”. Watch to see how they continue to grow their company while maintaining their founding culture. Find more great videos from the Return on Values Project at www.cvdl.org/ROVvideos.

How to Stifle Innovation & Limit Growth

  Succeed at Innovation by Avoiding these Pitfalls No one sets out to fail at innovation, but when failure happens it often follows a familiar pattern. Innovation expert John Coyle, SVP of Culture & Innovation with Maddock Douglas, shares the warning signs.   Find more short videos from Coyle and others at www.cvdl.org/videos.

Outperform Your Competitors

  Innovation & Trust: How the Little Guy Won the Battle Against its Big Competitors Ace Hardware Corporation had its biggest sales year in decades in 2013 – a success that came through innovation and trust. David Ziegler, retired Chairman of the Board of Directors shares the journey in this short video. Hear more on Ace’s innovation and out-of-the-box thinking …

How Trust and Partnerships Make Innovation Possible

  Innovation Requires Looking Outside Your Organization Faced with the challenge of growing a key segment of their business, Ace Hardware Corporation’s leaders knew it would take some creative work. By relying on internal and external trust, as well as some out-of-the-box partnerships, the company found unexpected avenues of growth that led to their best sales year ever. David Ziegler, …

How to Build a People-Centered Culture from the Ground Up

“We don’t like command and control. Change the way you lead, or we’re leaving.” That was the strong message that CEO Tom Walter of Tasty Catering heard from his company’s high potential team members. “Change to what?” was his response. Over the next few months the Chicago-based catering company created an innovative, team-based culture that radically improved morale. Hear their …