branding culture values

The Link Between Culture and Storytelling: Book Excerpt

Editor’s Note: The following is an excerpt from Dr. Mona Amodeo’s new book, Beyond Sizzle: The Next Evolution of Branding. Amodeo is a graduate of Benedictine University and a long-time partner of the Center for Values-Driven Leadership. Her book pairs traditional marketing and branding concepts with authentic, values-driven leadership. (For more on her thinking, see our Forbes.com interview with Amodeo.) …