branding culture values

The Link Between Culture and Storytelling: Book Excerpt

Editor’s Note: The following is an excerpt from Dr. Mona Amodeo’s new book, Beyond Sizzle: The Next Evolution of Branding. Amodeo is a graduate of Benedictine University and a long-time partner of the Center for Values-Driven Leadership. Her book pairs traditional marketing and branding concepts with authentic, values-driven leadership. (For more on her thinking, see our Forbes.com interview with Amodeo.) …

Convincing the Sustainability Skeptics in Your Company (and Beyond)

There are two types of sustainability skeptics, those who don’t believe environmental concern is any concern of theirs; and those who acknowledge the importance of ecological care, but aren’t certain of a corporation’s role in the process. For the latter, Erin Meezan, vice president of sustainability at Interface, has a response. Long a leader in the carpet tile industry, Interface …

Where You Start Matters: Approaching Sustainability from Two Different Places

Carpet tile manufacturer Interface is a global leader in their industry – and also in the world of corporate sustainability. With their aggressive goal to be beneficial to the environment by 2012, Interface is pushing the limits on how companies – and especially manufacturers – think about their impact. More importantly, Interface has found clear bottom line benefits to being …

The Evolution of Leadership – A look at where leadership is heading

——————————————————————— Keith Cox, Ph.D., is the Systemic Sustainability Lead for idGroup Consulting & Creative, where he focuses on positive business and social change. He is also an advisor to the Center for Values-Driven Leadership. This article is republished from the archives. ———————————————————————   Leadership has been a significant presence in the recorded history of humans and it is one of the …

Leading the Sustainability Driven Company – Part 2

——————————————————————— Keith Cox, Ph.D., is the Systemic Sustainability Lead for idGroup Consulting & Creative, where he focuses on positive business and social change. He is also an advisor to the Center for Values-Driven Leadership. For the first entry in this series, click here.  ——————————————————————— This time we look at what makes a sustainability-driven leader tick. While there is no one ideal …

Reaching the Summit of Mt. Sustainability: Reflections on the Life of Ray Anderson

The author (center), with Ray Anderson (second from right) and staff members of InterfaceRAISE and MagicWig (producers of the “So Right, So Smart” documentary). ————————————————————————— Mona Amodeo, Ph.D., is the founder and owner of idGroup USA, a branding firm with offices in Pensacola and Cleveland. A leader in corporate sustainability, she is featured – along with Ray Anderson – in …