Fresno First Bank

Being the Best: Delivering 5 Star Customer Service | Fresno First Bank

This short video features Rick Whitsell, President and CEO of Fresno First Bank, along with other executives discussing how they achieve 5 star customer service in their company. Through the use of employee engagement, they are able to create a trustworthy and welcoming environment for their customers. Find more short videos from the Return on Values Project.  Want to see …

Fresno First Bank

Want to Motivate Your Employees? Develop Ownership Thinking | Fresno First Bank

Rick Whitsell, President and CEO of Fresno First Bank, and colleagues explain how they motivate their employees. By helping their employees see the role they play in the bigger picture, Fresno First Bank is able to create dedicated members of a company, not just 9-5 workers. Our research inside Fresno First Bank and other companies has revealed the importance of …